By Elizabeth Christensen, Placester
As a real estate professional, your time is limited and your tasks are many, which means you need to make the most of your website to attract, capture, and nurture the best leads for your business. By providing the right content in an appealing way, you’ll not only increase engagement on your site, you’ll also build trust necessary to secure leads’ contact information so you can start creating strong in-person connections. There are pages proven to increase traffic and conversion, and this post highlights the top ones. Scroll through to watch our webinar which features the best tips for creating these for your site!
Below you’ll find the top lead-generating pages you must create for your real estate website:
1. An Eye-Catching Homepage
This page is the first impression people have of your brand. It needs to be thoughtfully laid out with clear navigation to all the important pages on your site, your contact details, and enticing pieces of content.
2. Agent Info Page
Include your professional story here. Explain why you’re passionate about real estate and showcase your personality. Your prospects will be curious about your start in the business and what sets you apart from other agents in the area.
3. Attractive IDX Pages
IDX pages allow you to feature the specific areas you work in on your site. Your prospects have the ability to filter listings by price, neighborhood, or property type. This is the spot to feature your most popular listings to ensure they are seen by your leads.
4. Active Blog
A regularly updated blog is a great driver of traffic to your site. Posts should be a mix of information, visuals, and entertainment. You can talk about your favorite parts of the community, provide lots of how-to articles, or give more details about homes in the area.
5. Detailed Community Pages
Community and Area pages provide a space to feature all the market data and cultural aspects of your community to your site visitors. This is where you share everything that makes your community desirable. Include photos and videos of cultural events, descriptions of popular businesses, historical attractions, and top-notch school and medical facilities.
6. Resources for Homebuyers/Sellers
This page will be a major resource to your leads. Include data on the homes you sell here, and share any neighborhood reports, buyer/seller checklists, or marketing reports so your prospects have an analytical idea of the types of homes you sell.
7. Home Valuation Page
This page offers tools to help sellers decide when to list, and gives buyers an idea of the value of homes in an area. Include comparative market analyses (CMAs) behind lead capture forms so people can compare the value of their home to others in the neighborhood.
8. Email Newsletter Sign-Up
Consumers check their email multiple times a day, and email is proven to be one of the most effective marketing tactics, so newsletters are a great lead generation tool. Once again, set the newsletter sign-up behind a lead capture form, and use your newsletters to provide different types of content to your prospects so they remain informed and keep your business top-of-mind.
9. Consultation Scheduling
A prospect visits this page when they’re serious about making a purchasing decision. When setting up an in-person meeting with someone, provide your full contact information and any relevant details about your brand and your office that will inform the client.
10. Client Testimonials
Testimonials gives potential leads a clear idea of what it’s like to work with you. Select only your most recent and glowing reviews for this section. Positive word-of-mouth can do wonders for your real estate business.
Blog feature: Placester gives you everything you need to promote your brand, manage relationships, and grow your real estate business online, all in one convenient platform that’s simple to use. Want more tips and tricks on creating lead-generating pages for your website? Listen to Placester’s exclusive webinar for additional insight.